The Fell Good Club

A grassroots community rewarding those who look after the Lakes. Join our ethical hiking movement and make a difference on every adventure.

How It Works

1

Take a Challenge

Pick up litter, help a fellow hiker, practise leave-no-trace camping, or complete one of our ethical hiking challenges around the Lake District.

2

Post Proof

Share your good deed in our Facebook group with a photo or story. Show the community how you're making a positive impact on the fells.

3

Get Rewarded

Earn digital badges for your efforts and qualify for a Trail Ale Pass - redeemable for a free drink at participating Lake District pubs and cafés.

Join Our Facebook Group

Trail Ale Pass & Partner Network

What Is the Trail Ale Pass?

It starts with a pint — but it's about something much bigger. The Trail Ale Pass is our way of recognising and rewarding people who protect the Lake District: picking up litter, camping responsibly, helping others, and giving back to the land they love.

Members who complete ethical hiking challenges earn a Trail Ale Pass, which they can redeem at our growing network of partner pubs and cafés. Each pass is a small thank you — and a way to drive support back into the local community.

Why It Matters

Real-world impact: Our members have already collected over 500 bags of rubbish, helped lost or injured walkers, educated others on Leave No Trace, and restored sections of heavily used trails. And we're only just getting started.

More Than a Free Drink

The Trail Ale Pass is evolving into a full rewards platform, offering:

  • 🍻 Free drinks & exclusive offers at ethical local businesses
  • 🛍️ Discounts on eco-friendly gear, guides & accommodation
  • 🎖️ Recognition with badges, supporter tiers & wall of fame status
  • 💚 Fundraising for local causes like Mountain Rescue & conservation groups

Members don't just get rewarded — they become part of a movement. A portion of all future supporter tiers, merch sales, and sponsorships will help fund vital services like Mountain Rescue, trail maintenance, and wildlife protection.

Apply to Become a Partner

Our Partner Pubs & Cafés

These brilliant local establishments support our mission and welcome Trail Ale Pass holders with open arms. Show them some love - they're helping make the Lake District a better place!

Royal Oak

📍 Eskdale, Boot

Traditional Lakeland pub serving hearty meals and local ales. Perfect stop after conquering Scafell Pike!

Trail Ale Pass Welcome

Free pint of their famous house ale

Fighting Cocks

📍 Borrowdale Pass

Relaxed pub garden and rustic charm with hearty pub classics and ales.

Trail Ale Pass Welcome

Free pint or soft drink for pass holders

Hole in 't Wall

📍 Loweswater

Historic country inn nestled in the valley. Dog-friendly with roaring fires and local ales.

Trail Ale Pass Welcome

Free pint of local ale

Café Nova

📍 Keswick

Modern café with great coffee, cakes, and community vibes. Outdoor seating with fell views.

Trail Ale Pass Welcome

Free coffee or tea with any pastry

Hilltop Bakery

📍 Great Langdale

A baker's paradise offering fresh pastries, breads, and legendary gingerbread since 1946.

Trail Ale Pass Welcome

Free coffee & piece of gingerbread

Trattoria

📍 Ambleside

Friendly vegetarian trattoria with Italian-inspired meals and wood-fired pizza. Perfect for post-hike dinner.

Trail Ale Pass Welcome

Free soft drink with any main meal

More partners joining regularly! Check our Facebook group for the latest additions.

See All Current Partners

Why Partner With Us?

  • Attract conscious, community-minded customers who care about the Lakes
  • Boost your reputation as an ethical, sustainable business locals can trust
  • Support genuine environmental action — from litter picks to trail repairs
  • Enjoy free exposure across our social media, website, and member posts
  • Encourage footfall — over 78% of reward customers buy something extra*
  • Low cost: offer just one drink per verified Trail Ale Pass holder

*Based on behavioural research into reward-based marketing. Most customers who redeem a free item also make an additional purchase.

Apply to Become a Partner

Partner Application

Join our growing network of ethical Lake District businesses. Fill out this form and we'll be in touch within 48 hours.

Live Activity Feed

See what our amazing community has been up to lately! 🌟

M
Mike Thompson
2 hours ago
Litter Hero

Just completed a massive litter pick on Helvellyn! Found 47 pieces of rubbish including some old camping gear that definitely shouldn't have been left behind. The summit is looking pristine again! 🏔️

Litter collection on Helvellyn
👍 23 likes
💬 8 comments
🏆 Trail Ale Pass earned!
S
Sarah Jenkins
5 hours ago
Trail Angel

Helped a family find their way back to the car park near Tarn Hows today. They'd taken a wrong turn and were getting worried as it started to get dark. Always carry a map and compass folks! 🧭

👍 31 likes
💬 12 comments
🏆 Good Samaritan badge earned!
R
Rob (Founder)
1 day ago
Club Founder

Brilliant news! We've just welcomed 3 new partner establishments to the Trail Ale Pass network: The Britannia Inn in Elterwater, Zeffirelli's in Ambleside, and Lake Road Kitchen in Keswick. Our community is growing! 🍻

👍 89 likes
💬 24 comments
🎉 Community update
L
Lucy Carter
2 days ago
Eco Warrior

Perfect wild camping spot near Sprinkling Tarn - and left it even better than I found it! Packed out some micro-litter and reinforced a small section of eroded path. Leave No Trace in action! 🏕️

Wild camping setup
👍 45 likes
💬 16 comments
🏆 Leave No Trace champion!
View All Activity on Facebook

Frequently Asked Questions

The Fell Good Club is a grassroots community that rewards ethical behaviour in the Lake District. We encourage and recognise people who pick up litter, help fellow hikers, practise responsible wild camping, and generally make the Lakes a better place for everyone.

Members earn Trail Ale Passes by completing challenges and good deeds, which can be redeemed for free drinks at our partner pubs and cafés across the Lake District.

Join our Facebook group and participate in challenges! Common ways to earn passes include:

• Litter picking (especially on popular fells)
• Helping lost or injured hikers
• Demonstrating perfect Leave No Trace camping
• Trail maintenance and conservation work
• Educating others about responsible hiking

Post photos or stories of your good deeds in the Facebook group, and our community will verify and award passes accordingly.

Yes! The Fell Good Club is completely free to join. We're a grassroots community project funded by our partner businesses and the goodwill of people who care about the Lake District.

The only "cost" is your commitment to making the Lakes a better place through your actions on the fells.

Wild camping is allowed in the Lake District, but only above the intake wall (usually around 450m elevation) and only with landowner permission where required. However, it must be done responsibly following Leave No Trace principles.

Our community promotes ethical wild camping: arrive late, leave early, camp on durable surfaces, be invisible from paths and roads, take all waste with you, and use established pitches where possible.

Check current guidelines and consider joining one of our ethical camping workshops!

We're always looking for ethical local businesses to join our network! Fill out our partner application form above, or email us directly.

Partner requirements are simple: be located in or near the Lake District, share our values of environmental responsibility, and be willing to offer Trail Ale Pass holders a small reward (usually a free drink).

In return, you'll get exposure to our engaged community of responsible outdoor enthusiasts who care about supporting local businesses.

Education over confrontation! Our approach is always positive and helpful. If you see someone leaving litter or camping inappropriately, try offering friendly advice or leading by example.

Sometimes people genuinely don't know the guidelines. Share information about Leave No Trace principles, offer to help them find a better camping spot, or simply clean up after them if they've already left.

Document positive interventions in our Facebook group - education and cleanup efforts often earn Trail Ale Passes too!

Trail Ale Passes are valid for 6 months from the date they're awarded. This encourages regular participation while giving you plenty of time to visit our partner establishments.

We track passes digitally through our Facebook group, so there's no physical card to lose. Just show your earned post or message our admin team when visiting a partner.

Absolutely! We encourage spreading the word about ethical hiking. Bring friends on litter picks, camping trips, or to partner establishments.

However, Trail Ale Pass rewards are personal and can only be redeemed by the member who earned them. But your friends are always welcome to join the Facebook group and start earning their own passes!

About The Fell Good Club

The Fell Good Club started as a simple idea: what if we could encourage the good behaviour we already see on the fells and reward people for caring about the places we all love?

Founded by Rob, a longtime Lake District hiker who got tired of seeing litter on the peaks and irresponsible camping damaging the landscape, this grassroots movement has grown into a community of like-minded outdoor enthusiasts who believe in leaving places better than we found them.

"I've hiked these fells for over 20 years, and I've seen both the worst and best of human nature up there. The Fell Good Club is about celebrating and encouraging the best - the people who pick up litter that isn't theirs, who help strangers find their way, who camp responsibly and respect the land. These are the people who deserve recognition and a pint on us."

- Rob, Founder

We're not about preaching or pointing fingers. We're about building a positive community that makes ethical hiking rewarding, social, and fun. Every challenge completed, every piece of litter picked up, every act of kindness on the fells makes the Lake District a better place for everyone.

Join us, and be part of something that's making a real difference in the place we all cherish.

Get In Touch

Email: hello@thefellgoodclub.co.uk

Facebook: The Fell Good Club Group